Selective display device



June 4, 1929.

P. E. BRADLEY SELECTIVE DISPLAY DEVICE Filed Feb. 9, 1928 2 Sheets-Sheet June 4, 1929.

P. E. BRADLEY SELECTIVE DISPLAY DEVICE Filed Feb. 9, 1928 2 Sheets-Sheet Patented June 4, 1929.

UNITED I STATES PHILIP ELMER BRADLEY, OF MINNEAPOLIS, MINNESOTA.

SELECTIVE. DISPLAY DEVICE.

Application filed February 9, 1928. Serial No; 253,028.

This invention relates to advertising or display devices and especially to devices adapted to display advertisements, greetlngs or other printed matter selectively in connection with a calendar.

My present invention has for an object to provide an exceedingly simple, artistic dis play device adapted to selectively display through an ornamental front, a plurality of panels which may contain printed matter, photographs or the like. V

Another object is to provide an advertising or display device which may be manufactured at low cost and which is adapted to display through two or more viewing apertures in a decorative front, two or more sets of panels containing printed matter or photographs, thestructure being such that the matter displayed through one viewing aperture will have relation to the matter displayed through a second or another viewing aperture.

It is a further object to p'ovide a device of the class described, comprising a highly decorative holder or frame which may be easily constructed from a single piece of sheet material, such as cardboard which may be folded and constructed to house a rotatable disc of sheet material on which two or more series of panels containing printed matter may be applied, said printed matter being viewed selectively through two or more apertures in the decorative front of said holder.,

Still another object of the invention is to provide an extremely simple structure of the class above set forth, comprising a minimum of parts and adapted to be quickly assembled and held together by means of a single retaining element, said; retaining element acting also as a pivot for said rotatable disc. These and other objects and advantages of the invention will be apparent from the fol lowing description made in connection with the accompanying drawings in which like reference characters refer to similar parts throughout the several-views, and in which, Fig. 1 is a l'an view of the blank used for forming the iolder or ornamental frame of the device; I

Fig. 2 is a front plan view of the assembled device;

- .F 3% Pl ie at h i d ed;

Fig. 4 is a rear perspective view of the device set up for use upon .a desk or other supportmg surface;

Fig. 5 is'a vertical section taken on the line 5-5 of Fig. 4; and

Fig. 6 is a cross section taken onthe line" blank has, a central rectangular portion 7 constituting the ornamental front of the device, said front being formed by folding the elongatedblank upon a pair of transverse, parallel lines X and Y. The upper end of the blank shown in Fig. 1, indicated by the numeral 8, constitutes the back of the device and is provided with oppositely disposed symmetrical cutout portions 8" formed in the intermediate portions of the longitudi nal edges of back 8. The lower portion of the blank shown in Fig. 1 constitutes a flap 9 adapted to be folded upwardly with its free end disposed behind the approximate center of front 7. A paper fastening device 10 oft-he type carrying a pair of flexible.

prongs is secured to a relatively smallpiece of sheet material 11 such as paper and this piece 11 is pasted upon the central portion of the front member 7 at the rear side thereof so that the prongs 10 of the paper. fastoner project horizontally and rearwardly before being bent down.

A revoluble disc member 12 is provided havmg a central perforation 12 through which the prongs of paper fastener 10 are adapted to be passed, said disc member having on at.

least one face thereof an inner series of circumferentially spaced panels 13, which may carry printed matter, suchas pictures, ad-

vertising or greetings and which as shown contain calendar information including the name of a month and the numerical designation of the daysthereof. The device is especially adapted foreuse as an advertising calendar, but it will be obvious that the same may beput to many othervuses. As shown, the several panels 13 are provided with successively arranged monthly calendars, the months being arranged countercalendar information contained in the panel 13 at the opposite side of disc 12.. Thus, the various advertising or greetings in panels 1 1 must be successively arranged in clockwise direction in order to be positioned at the opposite side of the-disc from the panels 13 containing the calendar information. The front 7 of the holding" device or frame is provided with an aperture 15 of substantially the same shape and size as the panels 13 and positioned at the same dis tance from the fastening device 10 constituting the pivot for the disc. Front '2 1S also provided witha second aperture 1 6 of substantially the same shape and size as the panels 14 and positioned at the same distance from the. fastening device 10, and as shown oppositely disclosed to aperture 15.

r The spaces and apertures may be of any desired shape and size but are conveniently rectangular, as shown, and the panels are so arranged that they Wlll be exposed at the respective apertures 15 and 16 as the disc is rotated to bring the panels into horizontal position with the display matter right side up.

In-the embodimentshown there are six oft'he panels 13 on which the inwardly calendar information is carried on one side of disc 12 and it will be understood that six similar panels are placed on the opposite side-of the disc for the other six montlis of the year.

As shown in Fig. 2, the exposed surface of the front? of the device has imprinted thereon advertising matter and an attractive picture.

The device may be quickly and easily as sembled by passing the prongs 10 of the paper fastener carried at the rear side of the front through the central aperture 12" of disc 12 folding the flap 9 upwardly andv agai'nstthe rear surface of front 7 and pass ing'said prongs through a circular aperture 9 adjacent the free end of said flap" and then foldingthe back 8 downwardlyonthe hne-X against the device, )rongs lO passing through asubstantially central aperture 8" in said back; The prongs 10 are then bent outwardly and against the back 8 so as to hold the parts together. The back 8 ofthe liolderis provided with a cut out flap 17in the intermediate portion thereof which may bc'loent inwardly as shownin Figs. 4 and '5 toabut at its free edge the rear side of the flap 9 and to flex the back 8 at the lower portion thereof to enable the device to be supported in the manner of an easel. Back 8 is also provided with a relatively small cut out apertured flap 18 adjacent the folded line X, which may be bent outwardly to suspendthe;devicefromjaipin or tack on a Wall.

It willbe understood that when one side of disc 12 is provided with panels containing printed calendar information of the first six months of the year and the other side of the disc carries calendar information of the last six months of the year, it is a simple matter to release the prongs 10 of the fastening device and reverse the disc when the proper time arrives. I

The fastener 10 not'only secures the several parts ofthe device together, including the back, flap 9' and disc, but moreover servesas the pivot member for the disc and is hidden fronrsight not passin'gythrough the front 7. The cut out portions 8 in theback-S 'p'ernrit the disc to be easily turned to dispose the next succeeding panels 13 and-l'tin regis tration. with the viewing apertures and'lti.

From the foregoing description it will'be' seen thatI have inventedan extrenrelysimple, inexpensive advertising and dis 3 lay device capable of wide general usage and especially adapted for use as an advertising calendar. As an advertisingmedium. the device is very ingenious, since an attractive picture having advertising value fonthe particulanfii'm distributing the calendar can be printed on t'lie'outer face of the front 7 and the firms name and the firms various greetings, j advertising suggestions and" memorandum maybe imprinted. on the panels 14, the p anels containingprinted matter whiehisespecially appropriate for the month of the yeanexp'o'sed at the same time through the viewing aperture. 1'5; r The entire device comprises only three parts, namely, the'b'lank for the holder, the disc 12 and the paper fastener l0.

' It'zwill, of course, be understoodthatvarious changes'may. be was in the term, as:- tails, arrangement and proportions of the parts Without departing; from the. scope;- of: the 'invention. J

1. A device of the class described, comprising a front of"sheet' materialja pivot-- member extending normal to the rear 'su'r face of said front-and/having a base ad hesivel'yf secured to said rear surface, a disc rota'tabl'y" mounted (on said pivot memlier, the face of said disc having at" leastone series of cireumferentially arranged spaces having printed matter thereon, said front? member having at least one viewing aper ture through which sai d printed spaces maybe selectively. viewed. 7 i

-21 A device ofthe class described, comprising a front of sheet material, a pivot member extending substantially normal to the rear surface of said front and having prongs adapted to be bent and a base adhesively secured to the rear side of said front,

a back of sheet material, a rotatable disc mounted between said front and said back, said prongs passing through said disc and through said back and being then bent down to secure said parts together, the faceof said disc having at least one series of circumferentially arranged spaces having printed matter thereon, and an aperture in said front through which said printed spaces may be selectively viewed.

3. A device of the class described comprising a support or holder of sheet material having front and rear sections connected together, a pivot device secured to the rear side of said front section, a rotatable disc mounted between said front and rear sections, said pivot device passing through said disc and through said rear section securing said sections together, as well as constituting a pivot for said disc, said disc having on its face a series of circu1nferentially arranged spaces having printed matter thereon and said front section of said support having an aperture therein through which said. printed spaces may be selective- V ly viewed.

, having on its face a series of circumferen-' tially arranged spaces having printed mat ter thereon and an aperture in the frontsection of said sheet through which said printed spaces may be selectively viewed.

5. A device of the class described, com-' prising a holder member constructed from an elongated sheet of flexible material, said sheet being folded toconstitute a front and a rear section, a pivot device secured to the rear side of said front section and having prongs adapted to be bent, a rotatable disc mounted between said front and rear sections, said prongs passing through said disc and through said rear sectionand being then bent down to secure said parts together, the

face of said disc having a series of circumferentially arranged spaces having printed matter thereon and an aperture in the front section of said sheet through which said printed spaces may be selectively viewed.

6. A device of the class described comprising a holder member constructed from' an elongated-sheet of material, said sheet being folded on two parallel transverse lines to afford an intermediate substantially rectangular section constituting the, front of said holder, a flap adapted to be folded inwardly behind said front and a rear section cumferentially arranged spaces having printed matter thereon and an aperture in said front through which said may be selectively viewed.

In testimony whereof Iaifix my si nature.

PHILIP ELMERBRZAD EY.

printed spaces 

